REN Skincare
REN Skincare
The Digital Fairy commissioned me to direct and edit the films for a REN Skincare campaign for their cult product, Perfect Jelly Cleanser.
The concept focuses around circularity informed by the REN Skincare’s use of recycled packaging and programme to support Earth’s ecosystem via end-to-end regeneration.
The cyclical application technique and consumer’s daily routine also comes through in the continuous camera movements and edit.
Agency: The Digital Fairy | Client: REN Skincare | Director: Claire Matthews | DOP: Joseph Dunn | Editor: Claire Matthews
Textural macro close up shots showcase the product’s transformation between three states during application: jelly, oily, milky.