I was commissioned by Nature Baby to create their first AW24 social-first video campaign and consult on their social video strategy.

I shot the campaign on iPhone 15 Pro Max giving huge flexibility in production and being able to redirect budget across the campaign. Shooting in a Pro-Res flat profile on iPhone meant we could do a professional colour grade and avoid the typical ‘iphone’ look.

The campaign was a huge success and saw an engagement increase on Nature Baby’s social media of over 1500% (0.3 to 5.0).