MAC X ASOS
MAC X ASOS
I conceptualised, directed and edited a film to showcase MAC’s StudioFix foundation to the ASOS customer.
We cast a diverse group of talent to showcase the MAC’s 24 hour colour-true foundation that is available in 63 shades and suitable for all skin types.
I wanted to give the feeling of freedom and rebellion, juxtaposing the opulent British location with a young group of friends that look like they’re at someone’s rich uncle’s house for the weekend. They’re dressed to impress, having fun and feeling confident to express themselves in their own skin.
Agency: ASOS | Client: MAC | Director: Claire Matthews | DOP: David Wright | Producer: Sarah Moore |
Art Director: Joel Menagazzo | Editor: Claire Matthews
Mood reference imagery from my director’s treatment.